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Client Feedback


If you’re thinking of working with an external sales training partner, you’ll want to be confident that you're in safe hands. We’ve detailed a selection of comments below from people who have recently attended a course or workshop and also from the managers who asked us to put the training together.



The NEC Group, Spacio Tempo and Myers Group tell us why they chose Varda Kreuz Sales Training to train their Sales Teams.



“Just brilliant! It’s changed my whole approach to sales.”
Bertie Van Wyk – Herman Miller

“A must for any company – totally motivated and thoroughly enjoyed it.
Excellent, thoroughly entertaining and informative – attention grabbing all the time”
Margaret Chapman- Smyth – Lloyds British

“Far better than my previous experience of sales courses.
Much more relevant to my job role – even after the first day I put a lot into practice of the course content”
Jo Draper – Bibendum

“A truly insightful experience and course, I couldn’t recommend it enough.”
Victoria Fellows – Herman Miller

“Fantastically Fab! I’m hoping that there would be another level of this course. Great job!!! Continue spreading this training.”
Karen Holden – NHS

“I highly recommend Varda Kreuz Sales Training! I was taught and inspired so much!!!”
Natalie Crook - Business Development Manager TP People Ltd

“Best course I have attended. Fun, enjoyable, makes it easier to understand the way we
should be with our patients and colleagues.”
Helen Murphy – NHS

“I thought I knew what I wanted to learn but I took away so much more.
Sales Training
as it should be.”
Andrew Whitty – Herman Miller

“I have attended many courses, but none as enjoyable as this.
Course was relevant and covered all aspects of communication.”
Heidi Jones – Salford Royal NHS Foundation Trust

“A very, very interesting course. One of the best courses in sales I have been on.
Very enjoyable”
Samantha Firth – Jones Homes

“All new staff to the trust would benefit from this course.
Fun, interesting, informative & enjoyable.”
Donna Thompson – Salford Royal NHS Foundation Trust

“Outstanding!”
Ben Scott - Director Jascots

“Everything was perfect;
Chris made it very enjoyable whilst still getting across what was needed.”
Anne Lister – NHS

“The course has opened my eyes and improved my awareness to
customer requirements, extremely engaging.”
Frazer Butcher – Herman Miller

“One of the best customer care courses I have attended.”
Fiona Olson – NHS

“This is the second time I have had training with Chris, thoroughly enjoyed it,
engages well and delivers new, up to date ideas to apply to your job. Learnt a lot!”
Bhavna Parmar – Lloyds British

“We found Chris through an introduction and signed him up to train our sales force.
His training is tailored, relevant and engaging – just what you would expect. What I didn’t expect is that we all found him inspirational and empowering. I offer my fullest and unqualified endorsement of his knowledge, methods, execution and follow-up.”
John Charnock - Managing Director Jascots

“Varda Kreuz gave me the most inspiring and life changing sales training I have ever had, not only did my sales skills improve massively and my career benefit, but it also taught me that their guidance could not only be used in my professional life, but in every aspect. It changed my attitude and my direction in life, I now set, plan and achieve goals in everything I do.”
Lynne Burrell, Key Accounts Manager – African & Eastern Ltd, Dubai.

“I have attended two of Chris’s fabulous Sales Courses and have walked away both times feeling far more confident. His manner of teaching is spot on with expert advice.
I would recommend him and his team to anyone in sales who has a desire to succeed!!!
Bring on the next course…..”
Will Nall – Sales Executive Jascots

“An excellent course – I worked with Chris on a foundation sales course for my team and I’m already looking at what to do next. The course was effective and enjoyable and I’m sure will produce great results. As a trainer with PRACTICAL EXPERIENCE in his own success in sales, Chris delivered with integrity and professionalism and was very easy for the team to relate to and follow. I would recommend to anyone looking for a trainer who you can trust!”
Patrick Gray – Sales Manager Egencia Corporate Travel

“I would wholeheartedly recommend Chris to facilitate additional success in other
sales-led businesses - it’s always a pleasure to work with the pragmatic, charming, unwaveringly honest, considerate and commercially-minded Chris Murray.
There’s always another way of approaching a problem, doing business and being part of an effective team that he can facilitate with his teaching methods.”
James MacLellan – Account Manager Jascots

“Really enjoyable with a brilliant ‘lack of cheese’ - the most interesting
sales training course I’ve had”
Matthew Travis – Egencia Corporate Travel

“Excellent! Chris exceeded all expectations – which were high to begin with and served not only to imbue the team with great knowledge and confidence but also to draw a great deal of creativity and passion from us all in the process. Engaging, supportive, fun and not a little inspiring.
I have no hesitation in recommending Chris to any company looking to maximise the effectiveness of its people, he has made a remarkable impact to the Jascots team in a very short period of time and will, I very much hope, remain a great ally and resource long into the future”
Miles MacInnes - Sales Director Jascots

“Didn’t know learning could be so much fun!”
Liz McCormack – Jones Homes

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“Really interesting and learnt lots – like the fact that the 2 days were very varied – not death by power point but range of role plays, theory, listening, watching – very effective. Will take lots away.”
Tori Reynolds – Bibendum

“Superbly structured and delivered – well paced for the day,
excellent content throughout.”
Brian Pennington – Business Development Manager Sysnet Global Solutions

“I have got to say, the Sales Managers Guide to Achieving FAME was a well worthwhile experience.
Chris’s knowledge and expertise in this area has given me loads of ideas to introduce to my current management role. I’m looking forward to putting them into practice, from today. Thanks again Chris.”
Tony Binch – Internal Sales Manager Risco Group

“100% Excellent! Very interesting. Enjoyed it very much”
Ingrid Lindon – Lloyds British

“Chris’s wealth of experience, his attention to detail and his personable style make it a pleasure doing business with him. I would highly recommend Chris and the services he offers through Varda Kreuz”
Dave Witts - Sales Manager Prime Cellar

“I’d certainly recommend Chris. I found him to be a real expert who could relate to our challenges and business needs, providing relevant examples of solutions that will help us in our sales process. The feedback from all our staff was entirely positive.”
David Bunton - CEO Biopta Ltd

“I have the pleasure of working with Chris Murray on a regular basis. I can honestly say that I rarely come across a more dedicated, knowledgeable & informative guy.
His expertise in social media has been most beneficial to our company and I will continue to use his services in the future at every opportunity.”
Mike Pearsall – Managing Director Scenic Boats

“I would highly recommend Chris and the Sales Managers Guide to Achieving FAME to everyone who is interested in gaining a valuable insight into Sales Management. I certainly left with a great deal of knowledge and new ideas that I will be implementing immediately.”
Cengiz Avci – European Sales Manager The Paper Cup Company

“An excellent course delivered in an extremely enthusiastic and engaging manner. Biggest plus point was its relevance to my role and industry! Thanks Chris”
Paul Williams – National Account Executive Thatchers

“Chris provided thought-provoking content and made us think about what matters to us and our business without putting us on the spot. Would recommend Chris and Varda Kreuz Training to anyone looking to develop in Sales and Sales Management.”
David Powell – Director Touch Retail

“The Varda Kreuz sales training programme was both fascinating and inspirational. It has undoubtedly shaped me within my career and more importantly has given me the means to analyse important future life decisions to the best of my ability.”
Laurie Reading - UK Business Intelligence Manager

“Chris was a very knowledgeable and entertaining trainer. He knows his stuff and how best to put it across. I would recommend Chris for all your staff sales training.”
Ann-Marie Jeffrey - Regional Property Manager Biz Space

“Chris has been an absolute pleasure to work with through my initial sales training.
I feel my confidence and motivation has grown 100% and sales success has also grown.
I would highly recommend Chris to anyone who is in need any type of sales training, I really hope I get to work with Chris further!”
Katy Allen - Jigsaw@Work

“Chris is a very professional and likeable person with the ability to reach out and understand personal motivations and development requirements. As an experienced and professional sales individual, I went looking for more answers. What Chris developed surpassed my expectations, taking me on a self-discovery journey which allowed me to increase my effectiveness and impacts in everything I now do. Highly recommend to all sales professionals.”
Steven Perrins – Regional Sales Manager Sinclair Voicenet Ltd

“Great course I have learnt a lot of useful simple techniques to use with the team”
Clare Fletcher - Regional Team Manager Treasury Wine Estates

“Chris provided good quality sales training to some new member of my team.
They commented as follows 'I would say it has given me a good grounding in sales and the structure required to build upon sales within my area' and 'It was definitely beneficial in giving me the skills required to reach my goal of being an account manager in the future'”
David Ward - Managing Director N&W Global Vending

“After completing a 4 day sales foundation course with Chris I can honestly say I feel more confident, organised and positive about sales and general interaction with customers. I would highly recommend this course to anyone looking to start a sucessful career in sales and account management.”
Katie Alexander – Account Manager N&W Global Vending

“I recently attended a 2 day, level 2, sales training course hosted by Chris. I can’t stress how helpful and informative it was. Chris was excellent in delivering fantastic selling tips and training whilst keeping it fun and interesting throughout. The knowledge Chris shared with us is priceless. Highly recommended for ALL salespeople!”
Robert Britten – Jascots

“For me Chris is motivational, inspirational and effective. Through thought provoking tasks and dialogues he leads you to transformational actions.
I would always recommend him.”
Hannah Gordon – Customer Services & Sales Executive Jascots

“I have recently finished a four day foundation sales course and I would certainly recommend this course for people who are just starting out in sales as a definite benefit to learning the core skills required to be an outstanding sales person.”
Louise Wardle - N&W Global Vending

“I have just completed the 'Double your prospects in 30 days with Linked In course that Chris created. I have to say that it was more than helpful and I would highly reccomend it to anyone wanting to make a bigger impact on Linked In. 10/10!”
Tom Gilbert - Sales Executive Jascots

“Really great sales course – informative, concise, personable and interactive.
Really enjoyed it.”
Alun Hughes – Sales Support Manager Jascots

“Thank you for giving me the knowledge to be confident.”
Tileri Charles-Jones – Sales Executive Jascots

“Exceeded expectations. Thoroughly enjoyed the two days and found lots of invaluable approaches and ways of thinking about selling. Looking forward to the refresher course.”
Alastair Pyatt – Customer Services & Sales Support Executive Jascots

“The course was really interesting. Don’t change anything”
Deborah Tatter - NHS

“Excellent day - Fun, enjoyable, relevant.”
Helen Unsworth – NHS

“Perfect for sales people - very well pitched – lots of simple tips about
changing mindset to meet customer needs - thoroughly enjoyable and very applicable,exceeded expectations.”
Chris Harag – Bibendum

“Good refresher course with new ideas – level 3 most valuable.”
Sharon Pidoux - Jones Homes

“I have certainly picked up skills I’ll be able to use in the future,
thoroughly enjoyed Chris’s presentation and enthusiasm.”
Adam Galleymore – Jones Homes

“Excellent in refocusing and stepping back to really think about and
analyse techniques.”
Katie Morley – Jones Homes

“Varda Kreuz set out a well structured and comprehensive training plan backed up with a commendable level of personal support. I always knew if there was anything I needed or something I wasn’t sure about that there was always someone available to guide me through it.
Chris Murray is a very approachable people person with a remarkable ability to motivate.”
Dan Hetherington - Sales Representative Coca Cola Enterprises

“Chris has delivered excellent training on behalf of a company I was contracted to design a training course for – the feedback on his style and content was second to none.
He has also acted as a valuable mentor to some new training I am designing and his input has been enlightening and extremely useful due to his deep knowledge of the sales market. A creative, personable expert”
Annabel Smith - National Account Manager Cask Marque

“A very worthwhile day with some useful nuggets of information that can be taken away and implemented immediately”
Rob Piazza - Regional Sales Manager Sunlight Textile Services

“Chris was very knowledgeable and had great advice to offer us,
course was very well structured”
Peter Mitchell - Architectural Specification Executive Protan UK Ltd

“Chris’ sales course was inspiring, fun and totally relevant. I gained masses from the material, Chris’ teaching, and the team work challenges – and left the course feeling empowered and confident.”
Marc Gundlach – Jascots

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